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🧠 Meta to label AI-generated content
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Bible Verses of the Day
4 Surely He has borne our griefs and carried our sorrows; Yet we esteemed Him stricken, smitten by God, and afflicted. 5 But He was wounded for our transgressions, He was bruised for our iniquities; The chastisement for our peace was upon Him, And by His stripes we are healed. 6 All we like sheep have gone astray; We have turned, every one, to his own way; And the Lord has laid on Him the iniquity of us all. [Isaiah 53:4-6, NKJV]
Our Report: Meta is building an AI-powered tool that will automatically detect and label (in all languages) images—posted on Facebook, Instagram, or Threads—that have been generated using AI.
Meta already applies watermarks to images created with its own ‘Imagine with Meta’ AI image generator to establish whether the images are real or fake.
Its new tool will use invisible watermarks and embedded metadata to identify and label AI images generated by other tools from Google, OpenAI, and Adobe.
As it’s harder to detect AI-generated video or audio, they’ll ask users to self-label this content, threatening penalties (including content removal) if they fail to do so.
This comes after Meta’s independent oversight board slammed its current media policy, calling it "incoherent and inappropriately focused on how content has been created."
🤨Why you should care: As the lines between real and fake AI-generated media become more blurred, Meta is taking these steps in a bid to tackle AI fakery and galvanize the tech industry, encouraging others to follow suit.